SIM Global Education
Meeting Future Market Needs with New Programmes
The private higher education sector is facing some strong headwinds in terms of greater competition for a shrinking education cohort size that results from flat demographic growth of past decades, as well as disruptions to both content and delivery modes brought about by rapidly accelerating technologies.
These have affected participation rates of our degree and other certificated programmes over the last few years and FY2018 is no exception. Despite that, the total enrolment of SIM Global Education (SIM GE) registered just a 5% dip over 2017 to reach a stable state of about 18,000 across a suite of over 80 diploma and degree programmes. This is because SIM GE continues to hold its place as the most preferred choice for private higher education due to the strong reputation of its partner universities, the rigour and high standard of programmes offered as well as the quality of its campus life and support for a holistic education.
Even as we continue to calibrate our existing suite of programmes to ensure they remain relevant in imparting practical skills that meet industry needs, new programmes were identified to cater to new and emerging industry needs. Among the new programmes launched in 2018 were a Master’s degree in cyber security and management with the University of Warwick and a Bachelor’s degree in big data with the University of Wollongong. We also have two new partner universities, La Trobe University from Australia and Grenoble Ecole de Management, a leading international business school in France, offering degree programmes in the areas of event management, tourism and hospitality, and international business.
Empowering Students to Achieve Academic Excellence
Academically, our students continued to do well across all the programmes. Specifically, the University of London (UOL) graduates broke their own record yet again with 227 First Class Honours. With this achievement, SIM continues to be the UOL teaching centre with the highest number of First Class Honours graduates worldwide. For the University at Buffalo programmes, a commendable 70% of graduates achieved Latin Honours.
Supporting Students to Grow Beyond the Classroom
As part of our holistic programme to develop students as all-rounded individuals and enhance their employability, we had an active line-up of extracurricular activities for students to develop leadership and soft skills as well as cross-cultural skills. About 60% of students across all levels participated in these activities.
A new Arts Development Framework was implemented for all arts and culture clubs to provide systematic guidance on the development of artistic and leadership skills among students. To encourage students’ outreach and involvement in the community, the SIM Outdoor Adventure Club successfully introduced rock climbing and bouldering to the Bedok community to encourage an active lifestyle among residents of all ages.
On the sports front, our students were active in their participation in inter-varsity and regional events such as the World University Championship Sports and ASEAN University Games. They also did well in other business competitions, acing the local editions of the Chartered Financial Analyst Institute Research Challenge as well as the Tata Crucible Campus Quiz.
Enhancing Graduates' Employability and Education Outcomes
The investments we made in holistic development have yielded positive outcomes and enhanced the employability of graduates. In the annual 2017/2018 Graduate Employment Survey, overall full and part-time employment rate within six months of graduation increased to almost 84%, despite the inherent market bias against graduates who took the unconventional private education route. In another survey to track the progress of our graduates five years after they have graduated, it was found that our alumni have made remarkable strides in their career once they have been given the opportunity. Besides earning commendable salaries, 97% were employed with more than half working in large companies; one in four held a managerial position while 61% were in an executive or senior executive position. Job mobility was also good with three in five having at least one promotion in the last five years.
SIM Membership and Professional Development
Upgrading PMEs through Continuing Education and Training
At year end, SIM membership including student members stood at over 35,000 individual and corporate members with overall retention rate kept steady at 88%. Our wide range of socio-professional activities continued to be actively participated by members.
While in-house training and development programmes undertaken by SIM Professional Development (SIM PD) for corporations registered a 30% growth in number of participants, overall participation rate for public programmes registered a decline of about 10%. In 2018, over 10,000 executives were trained through some 540 executive and in-company training programmes conducted by SIM PD.
SIM PD continued to be the knowledge partner to Social Service Institute, the human capital development arm of the National Council of Social Service, to curate contents and organise the Global Leader Conference series for the non-profit sector in 2017/2018. This series aims to help professionals in the sector upskill their leadership and management skills. Inbound learning tours were also organised for overseas institutions and corporations to learn management, leadership and governance best practices from Singapore.
Singapore (Cambodia) International Academy
Pioneering Expansion into Emerging Markets
Our foray into the regional market finally took off the ground with the completion of the Singapore (Cambodia) International Academy (SCIA) campus and the launch of its programmes in August. A total of 155 students were enrolled in programmes across all levels from pre-school to high school. SCIA adopts SIM’s holistic philosophy in education by including in its curricula non-examinable subjects that develop leadership and entrepreneurship. The SCIA initiative is pioneering in that it will pave the way for us to explore helping other developing and emerging markets to meet their needs for education and human capital development.
Platform E
Supporting the Start-Up Culture in Singapore
Platform E (PE), the entrepreneurship learning hub that started in 2016 under the SIM Applied Entrepreneurship Centre, saw the graduation of 21 participants from its first cohort of the IntensE entrepreneurship programme. 16 participants were enrolled as the second cohort. From these 37 entrepreneurs, 14 have initiated start-ups. Those which sought funding had successfully done so, with total investments estimated at $2m. One of the start-ups has also successfully exited upon acquisition by an Asian digital multinational corporation (MNC).
In 2018, we founded and chaired the FEED 9 Billion (F9B) initiative, a coalition of private and educational institutions which aims to seek solutions to feed 9 billion people by 2050. To kick-start the F9B initiative, a Food Entrepreneurship, Exploration and Design (FEED) camp was organised for food entrepreneurs and innovators in food technology to identify challenges and brainstorm solutions. The programme was attended by MNCs and young start-ups with two participants planning to launch in 2019. The FEED programme is currently the only early-stage ideation programme that develops start-ups in food innovation in Singapore.
With PE’s unique and proprietary entrepreneurship education programme, established academia team, mentorship capability and entrepreneurship ecosystem, we are set to play an important role in encouraging entrepreneurship and supporting the start-up culture in Singapore. We will continue to seek collaboration with government and non-government agencies while providing a unique and independent perspective from the private sector.
Challenges and Opportunities Ahead
To remain relevant in a future that will be extensively and exponentially disrupted by technologies, we need to master technology to creatively and effectively equip the workforce with skills needed by industry. Combining the power of technology with learner-centric curricula and programming to meet the needs of digital learners will be an imperative. Our differentiation must be to help learners understand themselves and their needs better, and to coordinate complex offerings into a modularised and flexible package that enables on-demand and just-in-time learning on a lifelong basis while at the same time allowing for learning and certifications to stack up to recognisable qualifications.
SIM will continue to identify new areas of needs in industry and align our offerings to the SkillsFuture initiative to ensure our workforce remains employable and competitive. Although there is still strong demand for our academic courses from both local and international students, the challenge will be to blend our academic pathways and industry-led competency training to serve individual learners and help companies more strategically build talent and a sustainable culture of enterprise learning.
In this respect we are stepping up collaborations with organisations such as the Ping An Academy to train expertise in the fast-growing area of fintech; with Singapore Pools to offer customised data analytics training to their staff using our LifeLearn Platform to encourage continuous learning and application of skills at both individual and enterprise levels; and with SATS to offer an Earn and Learn specialist diploma in aviation management for their polytechnic recruits. We are also partnering Silicon Valley think tank, Singularity University, to combine their expertise in exponential technologies and our local talent in leadership and management training to help small and medium-sized enterprises exploit disruptive technologies for growth; with the Ferrari Academy to bring their best-in-class sales training to local companies; and with Pure and Good Management to provide leadership and innovation competency training specially catered to the fast-growing global halal industry.
We will also continue to extend our reach beyond Singapore, whether it is in the area of education or skills training, while at the same time stepping up our investment to boost internal capabilities as we position ourselves to take on a bigger role in advocating management excellence through lifelong learning and industry partnerships.